Questions regarding pressing issues of Social Media Marketing
Recent statistics has shown that 86% of marketers feel that social media marketing is important for their business. 49% felt that Facebook was the most important social network, 69% want to increase their YouTube usage and other wants to increase their blogging features. In this blog we are going to discuss 5 important questions pertaining to social media marketing and the related answers:
1. Which is the most effective social media tactics?
In this recent survey though many marketers have chosen Facebook, Twitter, LinkedIn, Blogging and YouTube, you should have the prudence to choose the best. Some strategies that will work for others, may not work for you. Be prudent and practical when you choose a social media strategy for your business, keeping the goals in mind. You have to choose a strategy that will connect your customers with your brand and increase the brand awareness. Choose a site that has mass audience, share contents and relevant news, use web analytics and research to capture relevant data and then optimize your presence carefully.
2. How do I connect my audience/ customers with the social media?
There are many ways by which you can engage your audience. Before working on the strategies, create a profile of your audience. Using data analytics, social media monitoring and other surveys, find out on which network they spend time, what actually interest them and create a profile based on this.
The next step is to find out what exactly your competitors do and what they don’t do. Based on these calculations, try to influence your audience genuinely. Don’t become desperate and offer many freebies to attract them. Be meaningful in your approach. Support and nurture their interests and make them come to you on their own. Become a strong resource, who can answer many of their questions. Some of the questions can be put in your website as FAQ.
3. On what basis do I calculate the ROI of my social media investment?
Here you have to find out the answers for 4 important questions: (1) How has the social media connection improved business and customer value? (2) How have you solved the problems of the customers (3) How have your social media connection improved sales cycle? (4) How can you attract your community to become customers? Find out the answers and you will be able to measure the success of your Social Media Marketing investment.
5. Which is the best social management tool?
There are many tools available but choose the one that is right for your business. You have to choose a tool that helps you with social media monitoring, social content management, social promotion and measurement of the performance. You can choose tools like Hoot suite, Sprout Special and others
After an assessment of the above social strategies, choose a strategy that helps you and your customers achieve goals and increase branding for your business. Do a thorough assessment and find out an apt social media marketing strategy.